• C704100+  LEADERSHIP

    Grades:  9-10                                                                                                    Credit:  0.5

    This course is an introduction to the world of business & marketing management. The focus of this lively class is to develop the inner leader in you through energetic group activities and individual effort, all with a business and marketing perspective.


    C704200+  MARKETING I

    Grades:  10-12                                                                                                  Credit:  1.0

    Articulated Credit:  Metropolitan Community College; may be earned for up to 6 credit hours.

    This course is an introduction to marketing principles and explores concepts that touch your life on a daily basis. Topics covered include general marketing concepts, target markets, planning, research, selling, advertising, and human relations. This class will expose you to basic business and marketing practices and make students savvy consumers. 



    Grades:  11-12                                                                                                  Credit:  0.5

    Prerequisite: Marketing I

    This course is designed to take principles covered in Marketing I and apply them to the dynamic realm of sports and entertainment marketing. Topics covered will include: Analysis of marketing strategies for collegiate, amateur and professional sports as well as for the entertainment industry, recreation marketing.  Also covered:  Sponsorships and endorsements, legal issues, publicity and public relations and event management.


    C704201+   SCHOOL STORE MANAGEMENT                                                   

    Grades:  10-12                                                                                                  Credit:  0.5

    Prerequisite:  Marketing I

    The purpose of this course is to teach you how to market & manage your own small business, by working in the CCC DECA Diner.  This is an introductory course that provides students with basic understanding of general merchandising and retail store operations. Upon satisfactory completion, the students will be able to apply techniques of selling, marketing and promoting store products, inventory, marketing research, and merchandising. This class requires prior approval by marketing instructor.  Upon approval, an interview for qualified candidates will be conducted and candidates will be selected.  With approval, can be taken concurrently with Marketing I.  This class may be taken up to two semesters.  



    Grades:  11-12                                                                                                  Credit .5

    This course is focused on how to build your own business from the ground up. Topics studied include:  exploring entrepreneurship, location selection, forms of ownership, financial and marketing management, start-up costs analysis, government regulations, global awareness and community relations. 


    C704306+   ADVANCED MARKETING                                                               

    Grades:  11-12                                                                                                  Credit:  1.0                                           

    Prerequisite: Marketing I

    This class is for the advanced study of marketing skills, including advanced promotion, pricing, selling, consumer behavior & professional development. Students will create a marketing plan & participate in a professional learning experience with the local community. Students will be equipped with knowledge applicable for industry and/or higher education.